Why Instagram hashtags are important?

Why Instagram hashtags are important

Did you recognize 95 million photos are posted to Instagram every day?! thereupon much content coming in on the daily, Instagram needs an important duty system for sorting and cataloging photos so it can deliver the proper content to the proper people.

Enter the hashtag.

That’s to not say that hashtags are the end-all-be-all or that they’ll propel you to insta-fame overnight. Rather, by knowing how the system works and knowing the way to work with it, you'll help Instagram serve your content to the people most curious about seeing it. Win win!

Now that you simply know what hashtags are and why you ought to use them, the large question becomes: “Where the heck do I find them?” and “Which ones should I use?”

And those are great questions.

With more-hashtags-than-we-can-count currently in use on Instagram, finding hashtags then identifying those that are best for you account and your goals can appear to be quite near impossible task.

So let’s break it down into more manageable chunks:

Which hashtags to use

While we'd naturally gravitate towards the hashtags with the most important numbers, they could not be those we actually want to use.

Because these hashtags have numerous post related to them, the competition for views is high. Really high. If you would like to face out, and reach and have interaction new viewers, it’s better to use hashtags with a more moderate number of posts. Hashtags with 10,000-500,000 posts is that the sweet spot.

One way to try to to this: Get specific! instead of using #foodie (119m posts), try #pnwfoodie (17.6k posts). rather than #cake (69.9m posts), try #chocolatecheesecake (83.6k posts).

Less competition also increases your chances of landing a way coveted position within the “top” section of a hashtags, which suggests more eyeballs for you content.

Where to seek out hashtags

Look to others in your niche

If you’re a foodie like i'm (and given the title of this post, I’m going wager you're , too) what are people in your niche using? search for other accounts almost like your own that are becoming good engagement on their posts and see what they’re using.

Use the related hashtag feature

Did you recognize Instagram features a related hashtag feature? Just click the small microscope icon at rock bottom of your Instagram app, type during a hashtag and click on thereon . Along the highest of the hashtag page are going to be a bar that says “Related.” Scroll through these to ascertain if there are any others which may work for your photo.

Check out the explore page

The posts you’ll find on the explore page are ones that are trending, meaning they’re highly engaging. search for posts almost like your own and inspect which hashtags those posts are using.